About us

Headquartered in Melbourne, Australia – a city defined by sport, fashion and youth culture, NAR makes brands big.

A foundation in youth fashion underpins our fresh approach to sportswear and licensed apparel. And our tried and tested retail strategy delivers the goods.

Focused on American and domestic sports licensing, we team up with the biggest global brands to maximise their potential in the Australian and NZ market. From on-field apparel to supporter gear, shaking up the world of traditional licensed clothing is what we do best.

Our market edge, sports smarts and solid industry relationships ensure we go beyond the balance sheet – anticipating what the youth of tomorrow want, and developing the gear to match. Quick to market, fast to turnaround and designed to seasonal demand.

A proven distribution model successfully bridges the gap between client and consumer, getting your product in the right place for purchase.

And as we all know sport is more than a game, our creative team brings your brand to life, working closely with you to develop original content, seed product and host events.

Effortlessly merging sport and style, NAR’s global insight and industry know-how push your brand beyond the game.